Kids' Characters

From timeless storybooks to big film franchises and video games, our clothing and accessories collection of kids’ characters has all of their favourite names. You can expect adorable outfits and footwear as well as colourful toys featuring well-known faces and emblems.

Introduce little ones to classics like Peter Rabbit™ and Paddington™ with clothing and essentials such as bibs made from pure cotton. Dress them in cute two-piece designs or make sure they’re comfy at bedtime in one of our sleepsuits. As they grow, they’ll start to recognise TV personalities including Bluey and Peppa Pig™ on cosy sweatshirts and nightwear. They might also spot idols in the edit such as Spider-Man™ on multi-packs of underwear, or a Disney Princess™ on special partywear.

Followers of the Marvel™ universe can choose from staples like socks or sleep between superhero sheets while wearing themed pyjamas. Disney™ fans are spoilt for choice with characters on swimwear and school shoes from Winnie the Pooh™ to Frozen™ – and everything in between. Find the characters from popular games including Minecraft™ and Sonic the Hedgehog, alongside our own Colin the Caterpillar and Percy Pig.

Make playtime even more exciting with action figures and vehicles from their most cherished films. They could become their chosen character with fancy dress costumes, or build Lego figurines taken from Star Wars™ and PAW Patrol™. Get them kitted out for school with pencil cases, water bottles and lunch boxes plastered with recognisable faces. You could even decorate their bedroom with cheery lamps and squishy cushions in the shapes of playful friends.