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Color WOW

Root Cover Up For Dark Brown Hair 2.1g

£29.50

£14.05 per g

COLOURDark brown
Free standard delivery on orders over £60
Interest-free payments available on orders between £30 - £2,000 with PayPal

Product code: T232527U

The ground-breaking innovative formula makes Color Wow Root Cover Up the next handheld device to change your life. Cover up dreaded roots and regrowth quickly and easily-with no mess – for perfect results in under a minute.

Product details

Item details

Cover. Highlight. Thicken. Perfect

More information

Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush

Fast, easy mineral powder formula. No mess, just press

Water-resistant formula, you can even swim in it

Never stiff or sticky, looks totally natural. No waxes, dyes or parabens

Root regrowth

Product Size: 2.1 g

Product Texture: Stick

Coloured hair

Ingredients

Mica, talc, zinc stearate, pentaerythrityl tetraisostearate, octyldodecyl stearoyl stearate, ethylhexyl palmitate, silica, synthetic fluorphlogopite, zea mays starch, aluminum starch, ctenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylylsilane, ci 77499 (iron oxides), ci 77491 (iron oxides), ci 77891 (titanium dioxide), ci 77492 (iron oxides).

Delivery, collection & returns

Delivery

Standard

Free over £60, or £3.50

Nominated Day

£4.99. Order by 8pm for delivery tomorrow

Collection

Collect from store

FREE

Returns

UK returns

Free

Exclusions apply

About Color Wow

With innovative formulas and numerous celebrity fans, award-winning hair brand Color Wow will solve your haircare woes and deliver a luxurious, on-trend finish.

Reviews (31)

3.9

71% Recommended this product

Mentions
08 November 2024reluctantsh0pper
Verified Purchase

Disappointing

No, I don't recommend this

Very disappointing. This product doesn’t cover greys. It does cover skin though so would be good for anyone with thinning hair. Gets all over fingers after application. The instructions say to load the brush with product so the small amount of product provided won’t last long. Not worth the price at all.

Reviewer Ratings

Quality

Poor

Value for Money

Poor

Helpful?

Reviewer Ratings

Quality

Poor

Value for Money

Poor

22 October 2024Bunny38
Verified Purchase

Excellent Product

Purchased for my daughter who has Auburn hair & she loved it, covered her slight grey & roots between colouring. Did exactly what it says & will definitely buy again.

Reviewer Ratings

Value for Money

Excellent

Helpful?

Reviewer Ratings

Value for Money

Excellent

07 July 2024ChoChoNorth
Verified Purchase

Outstanding

Yes, I recommend this

It’s the best root cover up from results to apply and it is excellent value & easy to transport if travelling, keep In your handbag. Solid v liquid/spray. I wouldn’t be able to keep my hair looking so on point without it! 🩷

Helpful?

25 May 2024Danofam

Very happy with product

Yes, I recommend this

This root cover up has ‘saved my life’. I began to lose my hair around the front of my hairline due to illness and then early menopause made it worse. I don’t use it as grey root hair cover up but on my scalp to disguise my thinning hair. This product was recommended to me by my hairdresser for my problem even though the hairdresser didn’t sell it. I was resigned to spending the rest of my life wearing scarves to hide my problem as I was very embarrassed - it made me look much older than my age. I don’t normally leave reviews, although I like to read them!, but I am most grateful for this product which has restored so much of my confidence. It really stays out (mostly) until you shampoo it out. It’s quite pricey but for me it’s been worth it. It also does help to cover the grey roots well.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

20 April 2024TracyHS
Verified Purchase

Must Have Product

Yes, I recommend this

Excellent product does exactly as its says and very impressed with the result, minimal mess and it literally does not come off until you shampoo it out. Would recommend this to anyone who wants to cover greying roots until their next colour

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

02 April 202423shopper
Verified Purchase

WOW cover up great for covering those grey roots

Yes, I recommend this

WOW cover up is great for covering up your grey roots to tide you over until you next have your hair coloured.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

26 June 2023Flakelydove
Verified Purchase

Colour not so Wow

Not great for ease of use and covering greys on hairline … too much hard work 😓

Reviewer Ratings

Quality

Poor

Helpful?

Reviewer Ratings

Quality

Poor

14 December 2022AyramRosi
Verified Purchase

Best grey hair cover up

Yes, I recommend this

Best grey hair cover up, doesn’t smudge, doesn’t budge until you wash it out. Also great if you have thinning hair as you put it on your scalp and it disguises hair loss. Great product that’s way superior to anything else on the market so worth the higher price.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

20 October 2022SophiePea
Verified Purchase

Well worth the price!

Yes, I recommend this

Have used similar, but this is well worth the price. Covers roots easily and using very little.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

01 October 2022Rickie J
Verified Purchase

The best roots cover up

Yes, I recommend this

This is my 3rd purchase of this. It lasts for years and is unbeaten in the root cover up arena. So easy to use with a little brush or larger one. Lasts all day - or longer.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

29 July 2022Jennybrownbear70
Verified Purchase

Wow

Yes, I recommend this

I have not used it yet. But did try a small patch on my hair seems to be easy to use

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

04 July 2022JoolsRH22
Verified Purchase

Good root cover up!

Yes, I recommend this

I’ve used so many times before! It’s more fiddly to apply than a spray but the result is better!

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

02 July 2022Mandie G Expert Shopper
Verified Purchase

Not sure what all the fuss is about!

It's ok but nothing special. I will stick to using my normal hair dye in future. It transfers from the hair to your fingers and isn't the greatest coverage to be honest save your money

Helpful?

01 July 2022PWicks
Verified Purchase

Not for me

No, I don't recommend this

I had high hopes of this product. No issues with the quality of it but it just didn't work for me maybe because I have too much grey so it pnly covered the immediate root area. But its great at targeting the area you want to colour rather than a spray touch up

Reviewer Ratings

Quality

Average

Value for Money

Fair

Helpful?

Reviewer Ratings

Quality

Average

Value for Money

Fair

16 March 2022deemax
Verified Purchase

Browned off....again!

Yes, I recommend this

Hair update at home....keeps the grey away until the next hairdresser appointment!

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

06 February 2022MrsF52
Verified Purchase

Really effective.

Yes, I recommend this

I'm on my 2nd one if these, changed from medium brown to dark brown and it works better for me, definitely works and makes me feel more confident about my hair being thinner ontop as it's right at the front of my scalp. Stays put & washes out easily. Really pleased and will continue to purchase.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

28 January 2022Meadowb
Verified Purchase

Wow

Originally posted on marksandspencer.ie

Yes, I recommend this

Fantastic product for inbetween hair colour appointments. Would highly reccommend.

Helpful?

18 February 2021Michele12

Natural colour

Yes, I recommend this

Used 'WOW' before but because of how expensive it is I tried cheaper ones but always go back to this one as it's the only product that looks natural and doesn't leave your hair feeling sticky.

Reviewer Ratings

Quality

Good

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Good

18 February 2021VIju C

Not what I was excepting

No, I don't recommend this

I bought this last week thinking it would cover some of my gray hair, but very disappointed. It did not cover even a little bit

Reviewer Ratings

Quality

Poor

Value for Money

Poor

Helpful?

Reviewer Ratings

Quality

Poor

Value for Money

Poor

14 February 2021Shoegal69

Hmmm not 100% sure...

No, I don't recommend this

I’m not sure if I’m not applying it correctly but this is just “ok”. For the price I expected something “WOW” as the name suggests

Reviewer Ratings

Quality

Good

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Average

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