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PRAI

Platinum Firm & Lift Crème 50ml

£43

£34.40

£6.88 per 10ml

Product code: T230227F

Have you noticed your skin starting to change? Our luxurious day creme is designed specifically to help fight the effects of gravity and help skin ‘snap back’. Our ground-breaking ‘instant lift’ technology is turbo-charged with Hyaluronic Acid and precious Platinum to unleash plumper, firmer, younger-looking skin in just 7 days.

Product details

More information

How to Use: Apply over face AM and/or PM, avoiding direct contact with eyes

Use alone or over your preferred Prai serum

Features - Platinum delivers antioxidants and helps fight free radicals and environmental aggressors almond proteins tighten and firm skin

Idealift™ boots elastin levels, while promoting a facial contour lifting effect

Nulastic™ silk builds skins structure and releases key nutrients to skin as needed, while smoothing targeted areas

Precious Prai oil imparts smoothness and suppleness to the skin

Product Size: 50 ml

Product Texture: Cream

Features

Cruelty Free

Suitable for all skin types

Suitable for vegetarians

Ingredients

Aqua/water/eau, cyclopentasiloxane, hydrogenated polyisobutene, glycerin, butylene glycol, isodecyl isononanoate, polymethylsilsesquioxane, hdi/trimethylol hexylacetone crosspolymer, cetyl alcohol, glyceryl stearate, polyacrylamide, c4-24 alkyl dimethicone/divinyldimethicone crosspolymer, polydieth-yleneglycol adipate/ipdi copolymer, prunus amygdalus dulcis (sweet almond) seed extract, acetyl dipeptide-1 cetyl ester, hydroxyethylcellulose, sorbitan laurate, sodium hyaluronate, caprylyl glycol, hydrogenated lecithin, pearl powder, zingiber cassumunar root oil, platinum powder, peg-100 stearate, behenyl alcohol, c13-14 isoparaffin, peg-75 stearate, ceteth-20, steareth-20, laureth-7, silica, tocopheryl acetate, retinyl palmitate, tocopherol, disodium edta, tetrasodium edta, phenoxyethanol, fragrance (parfum), alpha-isomethyl ionone, amyl cinnamal, benzyl salicylate, butylphenyl methylpropional, citronellol, gerianol, hexyl cinnamal, limonene.

Delivery, collection & returns

Delivery

Standard

Free

Nominated Day

£5.99. Order by 7pm for delivery tomorrow

Collection

Collect from store

FREE

Returns

UK returns

Free

Exclusions apply

Full delivery and collection informationOur returns policy

About Prai

Logo for PRAI

Made up of four skincare collections, PRAI Beauty offers targeted solutions for the most forgotten areas of the face and body with formulas containing key ingredients.

Reviews (184)

4.6

15% Recommended this product

Mentions
12 April 2025lesleywagg
Verified Purchase

A quality moisturiser

Yes, I recommend this

I love this moisturiser. We mature ladies are guided to the Platinum, but I would recommend the platinum to younger women too. It’s so smooth and your foundation just sits on wonderfully. My daughter uses the platinum too.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

02 April 2025Haz73
Verified Purchase

Not a good product

No, I don't recommend this

Not as suggested on the information page. No repurchase

Reviewer Ratings

Quality

Fair

Value for Money

Fair

Helpful?

Reviewer Ratings

Quality

Fair

Value for Money

Fair

18 March 2025Suztheo
Verified Purchase

Fabulous

Yes, I recommend this

I have given this 5* ..this cream is the best I've used. The texture is rich and goes on smoothly leaving your skin feeling so soft. I highly recommend 👌.

Reviewer Ratings

Value for Money

Excellent

Helpful?

Reviewer Ratings

Value for Money

Excellent

23 February 2025Spud50
Verified Purchase

My little bit of luxury

Yes, I recommend this

Lightweight texture which is easily applied. A little goes a long way and although may appear more expensive than some other products this is a good investment as the crème does what is says on the jar.

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

07 February 2025Wendy B.

Excellent

Originally posted on praibeautyuk.com

Night & day Creams are thick and creamy absorb into the skin without it feeling or looking greasy

Helpful?

14 January 2025Dianne H.

New user

Originally posted on praibeautyuk.com

Feels lovely texture on my skin. Not used long enough to confirm any improvement yet.

Helpful?

13 January 2025Gaby L.

Love it

Originally posted on praibeautyuk.com

Such a great moisturising. Absorb s quickly. Hydrates my skin all day. Love it love itlove it

Helpful?

10 January 2025Elaine M.

Originally posted on praibeautyuk.com

A favourite for a few years now. If I run out and use something different I can always see the difference. This cream helps to lift my face and I always come back to it. With the bonus that it’s cruelty free.

Helpful?

14 December 2024Several of them
Verified Purchase

Pria Products

Yes, I recommend this

As my previous review, been using Pria approximately ten years. Definite skincare must have for me

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

19 November 2024OlZel
Verified Purchase

Day anti age cream

Yes, I recommend this

This day cream bought for mum second time . She likes it.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

14 November 2024wasitreceived
Verified Purchase

Platinum firm and lift

Yes, I recommend this

As my previous comments for the night cream. A decent product but not outstanding. On a par with other like by like products

Reviewer Ratings

Quality

Good

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Good

14 November 2024Joy M.

It’s wonderful to use -

Originally posted on praibeautyuk.com

It’s wonderful to use - easy to apply and makes my skin feel plumped and fresh looking.

Helpful?

13 November 2024Wyn A.

Excellent

Originally posted on praibeautyuk.com

I love this cream it works where others don’t. I wish you would do it in a pack of two with the night cream as you do with the neck. But highly recommended :purple_heart:

Helpful?

21 October 2024Mp 44
Verified Purchase

Best cream

Yes, I recommend this

Nice thick ream which quickly moisturises dry skin. Skin feels lovely and supple

Reviewer Ratings

Quality

Excellent

Value for Money

Good

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Good

27 September 2024Lynn9
Verified Purchase

Lovely product

Yes, I recommend this

Very pleased with this product makes my skin feel wonderful

Reviewer Ratings

Quality

Excellent

Value for Money

Average

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Average

22 September 2024Bidge bodge
Verified Purchase

Luxurious

Yes, I recommend this

Beautiful cream, feels very luxurious! Great moisturizer.

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

19 September 2024Joanne J.

Fantastic Product ! Fantastic Results!

Originally posted on praibeautyuk.com

This product is a treat to apply :blush:rich and creamy but easily absorbed. Leaves skin instantly smoother and firmer and fine lines (after as little as a week) already less visible . Definitely recommend :heart:️

Helpful?

10 September 2024Bchaz
Verified Purchase

A little heavy a tiny bit goes a long way !

A heavy consistency but my skin definitely feels firmer and a healthy glow. A pleasant fragrance not overbearing. Would definitely recommend 😊

Reviewer Ratings

Quality

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

07 September 2024Piperdo
Verified Purchase

Great product

Yes, I recommend this

Only used for a week but so far so good. what else can I say

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

Helpful?

Reviewer Ratings

Quality

Excellent

Value for Money

Excellent

04 September 2024Carly Jay
Verified Purchase

Lovely day cream

Yes, I recommend this

This is really nice (unlike the night cream). Sinks in immediately.

Reviewer Ratings

Quality

Good

Value for Money

Fair

Helpful?

Reviewer Ratings

Quality

Good

Value for Money

Fair

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