
Everything You Need to Know about M&S: Dress the Nation
Content editor
Sarah Lafarge

The winner is revealed
Did you catch the final of M&S: Dress the Nation when it aired on ITV last night?
In the exciting episode, the three remaining contestants – David, Sandeep and Katie – created a capsule partywear collection under the watchful eyes of the judges, including guest judges TV presenter Cat Deeley and iconic designer Bella Freud.
Following a gruelling interview with the M&S experts Maddie, Alex and Mitch, plus a catwalk show presenting their designs, it was David, a former professional dancer, who was crowned the winner. His prize was securing a coveted role as an M&S designer.
Missed the final? You can catch up here on ITVX.

The winning collection
Anna Braithwaite, M&S' marketing director, spoke about why David was chosen as the winner: "Katie and Sandeep really impressed all of the judges, but ultimately David’s talent really came through in his final collection and he was a very worthy winner. His distinctive, technical expertise, raw design talent and consistency across the whole series, plus his ability to pivot across categories throughout, will make him a real asset to the team at M&S. David embodies our high-performance culture where we always aim higher, and we’re excited for him to bring this creative flair to his new role."

A dream come true
David said: "I enjoyed every moment of M&S: Dress The Nation – every challenge pushed me out of my comfort zone and to win the competition is the ultimate stamp of approval that I’m on the right path.
Landing a role in the M&S design team is everything to me – it will give me stability as I pursue my dream of becoming a designer, and I can’t wait to see something I designed in M&S stores and online – it’s a real dream come true.”
David's winning collection is available online and in the following selected stores from 23 October 2024:
Marble Arch / Pantheon / Manchester City / Birmingham Bullring / Cardiff / Edinburgh Princess Street
Discover David's capsule collection

Published 10.23.2024